June 4 2015
99acres.com launches a new TV Commercial &ldquoMaximum Rental Properties&rdquo
New Delhi, 4thJune, 2015:99acres.com, India&rsquos no. 1 property portal has launched its new TV commercial highlighting rental options on the platform. The TVC created by JWT went on air on 23rd May 2015. Designed with the objective to establish the concept ofsearching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required.
Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they recip rocate.
While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. Both of them are a couple. This guy then says to his friend that both of them are moving together in their apartment. Knowing this the other guy is thrilled but realization sets in the very next moment. With a funny expression on his face, he realizes that he will have to move out and he has no choice. Cut to next scene, we see him sitting in the middle of a busy street with his luggage and searching for a rental property on 99acres.com mobile app. With 2lakh+ rental properties on the site, you can virtually get a place on rent anytime is what the promise is from 99acres.com.
Commenting on the campaign, Ms Sumeet Singh, Senior Vice President- Marketingand Corporate Communications, Info Edge said, &ldquoThe TVC has been executed in a manner that appeals to young working professionals. An entertaining plot has been used to subtly inform our users about 99acres.combeing a one stop solution for all their property related needs. Using the mobile platform as the chosen medium, our TVC showcases that 99acres.com can help you find the best rental options in town anytime&rdquo.
Commenting on the campaign, SundeepSehgal, AssociateVice President, JWT Delhi said, &ldquoThe film is a comical take on life&rsquos unpredictable twists and turns. You never really know when the roof over your head might be wrested away. But if you have the 99acres.com mobile app, you needn&rsquot worry because it gives you instant access to a plethora of properties.&rdquo
Creative Credits:
ShujoyDutta
Vice President & Executive Planning Director
SundeepSehgal
Associate Vice President & Sr. Creative Director
NehaBanga
Copy writer
NeetikaAggarwal
Vice President & Client Servicing Director
Akshat Singh
Associate Vice President & Client Servicing Director
AnusheelChowdhury
Account Director
TVC Link: s://www.youtube.com/watch?v=PH3fkeXfqzs
About 99acres.com:
Launched by Info Edge, in September 2005, 99acres.com is a gateway to the one of the fastest growing property markets of the world, an information 'exchange' for buying, renting and selling of all types of residential and commercial properties anywhere in India. The website enables easy access to a huge property bank and allows direct connect with brokers/builders in cities as well as remote parts of the country. With property listings from around 5000 builders, 20000 brokers and 1,00,000 individuals, the portal has over 8,00,000 live properties for Sale, Rent and Purchase. The website also has a registered database of over 25,00,000 users.
For more information or to buy, sell or rent property in India, please log to ://www.99acres.com
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