March 18 2015
Akshaya launches iHomes - an interactive home booking platform
An exclusive association with 99acres.com to sell property worth INR 360 Crs
18th March 2015, Chennai: Akshaya, one of India&rsquos most transparent real estate developers, announced itsexclusiveassociation with99acres.com, India&rsquos No.1 real estate portal& part of Indo Edge (India) Ltd. empire.Mr T Chitty Babu, Chairman & CEO, AkshayaPvt Ltd andMr Hitesh Oberoi, MD &CEO,Info Edge (India)Ltd.launchediHomes - an innovative feature of voice-enabled responsive system which will assist the customers to book their desired homes online. The first of its kind virtual property would engage buyers, improve user experience and enable customers in decision-making.
The technology will enable usersto a housing unit and buy it online using &lsquoiHomes&rsquo. The new feature would also provide additional information to the users in terms of proximity to the nearest landmarks like schools, clubs, restaurants, railway stations and hospitals to take an informed decision. Thetechnologywill give the user 360o interactive 3D walk through Akshaya properties online and will also respond to user queries and doubts virtually. Booking through iHomes can be done starting atRs. 20,000. The marketing partnership aims to sell inventory worth Rs360 crores.
Commenting on the association, Mr. T Chitty Babu, Chairman & CEO of Akshaya said, &ldquoAt Akshaya, we strongly believe in being innovative to provide the best customer experience by understanding their requirements, which is the need of the hour. Today&rsquos homebuyers, living in the fast paced world, believe in the power of aclick! They look for more avenues beyond their hometown or city. Todayhome buying is more than just living but an investment option for many mid-income working professionals. Keeping all these in mind, we are happy to associate with 99acres.com, which shall not only help us to reach out to home buyers across the nation and abroad, but also give our customers a transparent and informative experience. &rdquo
Key Highlights of the Association:
iHomes: A &lsquo360o walk through&rsquo micro-site that features innovative voice over technology (VOC). This would include:
- Interactive site plan and apartment or to enable users make informed choices
- Voice over technology providing property details
- Interactive 3D and 2D Floor Plans
- Unit wise price details with a detailed breakdown of pricing
- Ability to virtually view an apartment and book it online
Major Features of iHomes:
3D Virtual Site Plan: The virtual site plan is embedded on Google Maps which shall showcase the prominent landmarks and distances between the project and any predefined location or landmark. This would help the potential buyer understand the exact location of Akshaya projects.
Micro Search Engines: The search engines within the project will help in ing the units based on bedrooms, direction, floor, area and budget.
Real Time Inventory Management System: For the first time in India, Akshaya will manage all inventory sales by intelligent allocation of inventory (irrespective of sales channel) ensuring healthy consumer experience.
Buyer Tours: Potential customers will be personally escorted to Akshaya projects for on-ground site tour on a regular basis.
Speaking about the association, Mr Hitesh Oberoi, MD &CEO, Info Edge (India) Ltd. said, &ldquoWe are very glad to introduce this new concept in the Indian real estate industry and what makes me happier is that we are doing it with Akshaya, who are known for their innovations and transparency. At 99acres.com, we have the expertise to showcase properties to a larger audience across the globe and this database would help Akshaya projects to be considered by homebuyers living across the globe. Our exclusive call center team would ensure the customers are provided with all the information that they seek. We will do the qualification filtering and engage in constant interaction with Akshaya sales team.&rdquo
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